Hello!
I'm Kelly, a Digital Designer who loves crafting compelling experiences through user-focused design.
A decade of visual storytelling and creative strategy within media and marketing has shaped my approach to web design. I bring curious perspective, collaborative energy and strategic focus to the table when I ask questions on behalf of user and client, and find solutions for both.
Websites present the opportunity to create a memorable point of connection, facilitation and conversion. Thoughtful design is a powerful tool, and I love helping teams build experiences that are a win for everyone.
My intentions for every project:
• Clarify and exceed client goals
• Elevate brand through cohesive design
• Tell compelling stories that resonate
• Provide ease, satisfaction and delight to users
I'm a Midwest-raised creative and have spent my career working within creative teams across Seattle and Austin, TX. After years of contracting, I have recently landed back in Indianapolis and am seeking full-time work.
Experience
Digital Marketing
- Partnered with development companies as a UX Strategist and Web Designer to create optimal website designs and content for clients.
- Delivered creative briefs, design concept presentations, wireframes, flexible CMS block plans, custom digital graphics, style guides and fully responsive layout designs for developer handoff.
- Led stakeholder discovery meetings to understand users, outline goals and ensure effective design and content solutions for client success.
- Assisted clients with content strategy, brand expansion, digital marketing and SEO to help them reach visual storytelling and outreach goals.
- Worked directly with small business clients to design and build full marketing websites using Webflow and Wix Studio.
- Used Figma, Sketch and Invision to share designs and communicate with client and development teams.
- Hired photographers and art directed photoshoots to produce standout digital imagery within budget.
- Designed high-impact emails and digital campaigns for paid and organic social channels alongside marketing team.
- Illustrated icons and graphics for the company's website design.
- Helped increase marketing team efficiency by developing Figma templates and workflows for deliverables previously created in Illustrator.
- Designed marketing websites for diverse clients, ensuring effective brand representation and increased conversion rates.
- Guided clients through discovery phase, writing precise creative briefs that outlined their company goals, audience personas, user needs and design guidelines.
- Performed UX research and prepared website audit reports.
- Collaborated seamlessly with digital marketing team, designers, and copywriters to ensure cohesive branding.
- Successfully managed handoffs to developers, ensuring accurate execution of design vision.
- Designed and built new lookthinkmake website using Webflow. Led the company through a collaborative discovery process using Figjam to redefine our digital brand identity.
- Worked cross-functionally with lookthinkmake team to implement content strategy and assemble case studies for new website.
- Developed brand identities and created digital marketing assets for diverse clients at a boutique marketing firm in Seattle.
- Produced campaign and special event collateral to drive client engagement and meet strategic goals.
- Designed reports, presentations and social campaigns for Seattle's Human Services Department while working in Director's Office.
- Collaborated with cross-functional teams, including reporters, editors, data analysts, and digital producers, to deliver high-quality daily print and web graphics.
- Produced visually engaging maps, diagrams, data visualizations, and editorial illustrations in a fast-paced newsroom environment.
- Played an integral role in enhancing storytelling through impactful visual elements on both digital and print platforms.
- Managed data sets, reported insights and produced infographics for social intelligence company's largest client.
Kind words